Fred Mills, founder of The B1M shares highlights from his remarkable year of global travel, documenting construction projects from the remote Faroe Islands' undersea tunnels to Malaysia's second-tallest building, the Merdeka 118 skyscraper. His most memorable moment came while filming 680 meters above Kuala Lumpur in 47-degree Celsius heat, harnessed to the building's roof with drones filming around him—a stark illustration of how far construction storytelling has evolved.

The reconstruction of Notre Dame Cathedral represents everything Mills admires about the construction industry. Working on a tiny site in central Paris, with global attention and an immovable deadline, craftspeople are demonstrating extraordinary skill under unprecedented pressure. The project exemplifies how construction shapes not just physical spaces but cultural and spiritual heritage, deserving the global platform it received during the Paris 2024 Olympic ceremony.

Projects like the International Nuclear Fusion Reactor (ITER) and the Mont Cenis Base Tunnel through the Alps showcase construction at its most extreme. ITER spans a site the size of Monaco, involves 35 countries across six continents, and requires building infrastructure to transport massive components across specially modified roadways. Yet Mills identifies the common thread: "amazing people making it happen and driving it forward," whether building fusion reactors or house extensions.

Reflecting on ten years of technology coverage, Mills observes a maturation from the excitement around drones, robots, and 3D printing to more purposeful, business-case-centered adoption. Rather than the revolutionary transformation many predicted, the industry has embraced technology more deliberately, serving actual business needs rather than pursuing innovation for its own sake. This grounded approach, combined with broader societal digital literacy improvements, has created more sustainable technology integration.

Despite technological advances, Mills emphasizes that people remain "the glue that holds this industry together." From the Empire State Building to the transcontinental railroad, from the Golden Gate Bridge to modern mega-projects, human collaboration and expertise drive every achievement. With 42% of skilled workers retiring by 2030, the industry faces a skills crisis that can't be solved through automation alone—it requires attracting and developing human talent.

Mills identifies two distinct approaches to addressing the labor shortage:

The Engaged Camp: Companies that understand they're in a "war for talent" and recognize that young people want more than salary—they want to make a meaningful difference. These organizations tell compelling stories about construction's impact on education, healthcare, infrastructure, and climate change while creating environments where people want to work and stay.

The Checkbox Camp: Companies that treat workforce development, diversity, and mental health as obligations rather than strategic imperatives. These organizations struggle because they're not genuinely committed to the cultural changes necessary to attract and retain talent.

Mills argues that construction storytellers have a critical duty to change public perception and attract talent. Traditional media often focuses only on accidents and disasters, creating negative impressions during a talent crisis. The industry must tell its complete story—connecting cause and effect, showing how construction impacts daily life, and demonstrating the meaningful difference builders make in communities.

While spectacular projects capture attention, Mills emphasizes the importance of explaining the "why" behind construction work. ITER isn't just about massive engineering—it could eliminate fossil fuels and solve pollution. Storm drains aren't just concrete tunnels—they protect cities from flooding. Schools aren't just buildings—they shape how children learn and grow. This complete narrative helps people understand construction's societal impact.

Mills courageously shares his personal struggle with depression, despite outward success with his business, team, travel opportunities, and family. His experience taught him that mental health challenges can affect anyone regardless of circumstances, and that it's a sickness, not a character flaw. Speaking publicly about his mental health journey at Groundbreak marked a turning point from trying to appear infallible to embracing vulnerability as strength.

The Get Construction Talking campaign, launched in partnership with Â鶹ÊÓƵ, has reached over 20 million people globally through events in Chicago, Denver, London, and Sydney. The initiative focuses on normalizing conversations about mental health, raising funds for construction mental health charities, and empowering colleagues to recognize warning signs and offer support.

The campaign's warm reception across different countries and cultures demonstrates that mental health challenges are universal in construction, and the industry is ready for meaningful change rather than superficial checkbox initiatives.

Rather than relying solely on HR departments or formal programs, Get Construction Talking emphasizes peer support. Colleagues who work closest together are best positioned to notice changes in behavior and ask simple questions like "Are you okay? You don't seem yourself lately." This grassroots approach recognizes that authentic human connection often provides the most effective early intervention.

Mills credits the campaign's success to authentic storytelling rather than corporate messaging. When he and rugby referee Nigel Owens shared their personal mental health journeys at events, audiences responded with genuine commitment to create meaningful change in their organizations. Real human stories cut through in ways that statistics and policies cannot.

Looking ahead ten years, Mills identifies generational change as the most exciting development—more impactful than robots, drones, or 3D printing. The changing of the guard presents opportunities to refresh approaches while capturing knowledge from retiring workers. New generations bring different perspectives, values, and expectations that will drive fundamental changes in how the industry operates.

Mills emphasizes that physical and mental safety must be foundational rather than aspirational. In an industry facing a skills crisis, construction cannot be a sector that "tops the charts for death by suicide in three of the biggest markets around the world." Basic safety—both physical and mental—must be a given before other improvements in culture, diversity, and innovation can take hold.

The industry's evolving skill requirements create opportunities to attract talent from unexpected places. Future construction roboticists, building energy engineers, and autonomous system managers may come from high school robotics programs rather than traditional construction pathways. Changing the perception of construction careers becomes crucial for accessing this broader talent pool.

Book Recommendation: Essentialism: The Disciplined Pursuit of Less by Greg McKeown—about the power of saying no

Sources for Different Perspectives: Reading the same story from multiple sources and social media platforms to form balanced conclusions

Advice to Younger Self: "Believe in yourself more. Be true to yourself more"—stop doubting and comparing yourself to others

Innovation Shaping Constru